Custom Website Development
Custom web design and development can be implemented when creating a website in a content management system such as Joomla or Wordpress... or can be hard-coded in a templated or non-templated static website.
Joomla & WordPress Development
There are several advantages to creating your site in a CMS like Joomla or WordPress. This gives you the benefit of being able to modify and add pages to your site without any programming or HTML knowledge. In which case you would not need to hire someone down the road to make minor alterations to images and text every time you want to change or add something to your web site.
The biggest advantage to these systems is cost and efficiency. If you need some complex functionality contained in your site like a social network or e-commerce store, for example, there are plenty of extensions available that have already been created. So instead of 're-inventing the wheel' and spending possibly 100's of hours and 1000's of dollars, customization of these available extensions costs a fraction of the price. There are thousands of extensions available including e-commerce, photo galleries, slideshows, user management, social media, client support, contacting & feedback, directory solutions, multimedia, real estate, and much more.
PPC (Pay Per Click) or CPC (Cost Per Click) marketing is an efficient way to drive traffic to your website almost instantly. Adwords is the largest provider of this service, the one that I always use, and also my advertising clients' preferred platform. This is where you have ads pointing to your web site on the top and sides of Google. The beauty of this is that you only pay when someone clicks on the ad and arrives at your website. This can range in price from as low as 10 cents per click to as much as several dollars per click in some of the more competitive industries such as insurance, loans, or attorneys. These ads can be targeted to the entire country or to just your neighborhood. The biggest decision on a client's part is how much they would like to spend per day or per month on advertising.
My believe is that SEO (or Search Engine Optimization) is part of the development process. It's easily incorporated into your site during the initial build. On-site SEO is not rocket science. When a website is created in a content management system, the client can learn how to implement page titles and meta tags by themselves after just a short lesson.